Written by: Comunicación Corporativa
The sales achieved by our companies, almost 70% of them are SMEs, have managed to get a position for the exportable supply of fresh and processed foods, Andean grains, clothing, among others, said Mincetur head, Magali Silva.
The Peruvian delegation, made up of 102 businessmen, managed to make sales of more than US$ 21 million in the XXXIII edition of Expocomer 2015, the main multisectorial fair of Panama that brings together more than 14 international visitors from 35 countries, informed the Minister of Foreign Trade and Tourism and President of the Board of Directors of Promperú, Magali Silva Velarde – Álvarez.
“We have verified that our strategy of taking advantage of the Panamanian market has given positive results, because the sales reached by our companies, out of which almost 70% are SMEs, have managed to get a position for the exportable supply of fresh and processed foods, Andean grains, garments, fish preserves, materials, equipment and parts for the construction industry, as well as technological services, and tourism”, explained Silva.
The head of Mincetur said that it is important to point out that companies in the coffee and apparel sectors will also be able to position their exportable offer like in the cases already mentioned, while affirming that “thanks to the FTA with Panama, we are taking advantage of the characteristics of this market to use its strengths as a commercial platform, and therefore, the internationalization of Peruvian companies is a reality”.
Silva emphasized that the development and promotion of exports in Panama has earned the recognition of the president of that country, Juan Carlos Varela Rodríguez, who in the Expocomer 2015 introduced the Peru Pavilion, highlighting in his speech the business relationship with our country and inviting us to introduce more Peruvian products and services.
Likewise, the first Peruvian logistics distribution center of the company Yobel SCM was inaugurated, which will distribute Peruvian export products and serve the global brand of electronic equipment Hewlett Packard with an investment of more than US$ 1 million.
The Peruvian participation was integrated by more than 180 participants, between entrepreneurs and international business students of prestigious Peruvian educational centers, three times more than participants than in 2014.
The Peru Pavilion had 40 stands, which is 33% more than in the 2014 edition. The sectors with the highest demand were the food, clothing, fish preserves, technological services and construction industries.
In 2014, Peru exported non-traditional products to Panama for US$ 132 million, which represented an increase of 12.1% compared to 2013.
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